The Best Of 1-Color + 2-Color Graphics

DESCRIPTION

Explores ways to stretch a budget by using limited colors without compromising style. Graphic design using limited or single colors not only offers a less expensive alternative to costly four and five color printing but also offers a range of bold effects from somber and elegant to edgy and bold. As the saying goes, less is more, and the work that is showcased in these pages clearly illustrates the truth and merit in this saying. One-color and two-color printing, although more common than four-color printing, often carries with it a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive one- and two-color design and printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a color finder section designed to show readers a variety of color combinations for various projects such as logos, packaging, book jackets, and posters. Each featured project is shown in thumbnail size in 15 to 20 different single or two-color combinations. Table of Contents Ch. 1 Origins : the core identity 10 Ch. 2 Scion : collateral offspring 40 Ch. 3 Macro : details at a distance 82 Ch. 4 Micro : an intimate impression 118 Ch. 5 Volume : the third dimension 142 Ch. 6 CDA collection : one-color work from Chen Design Associates 168 Ch. 7 T.B. D. how-to 180 Ch. 8 Identity 190 Ch. 9 Collateral 222 Ch. 10 Posters 250 Ch. 11 Packaging and product graphics 292 Ch. 12 Invites and announcements 308 Ch. 13 Color finder 328