The Fundamentals of Graphic Design
Gavin Ambrose & Paul Harris
The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines, media and processes.
The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.
The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
A comprehensive overview of graphic design, covering a wide range of disciplines, media and processes.
Covers key components of design, including typography, art direction, production and finishing, environmental design, and self-promotion.
Includes examples and case studies from contemporary designers and practitioners, accompanied by insights from the creatives involved.
The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject.
This book provides students with a comprehensive discussion of basic design theory and methodology, before examining specific key areas in greater detail.