The Visual Dictionary Of Graphic Design

DESCRIPTION

Abstract. Zeitgeist. Bauhaus. Pluralism. The Visual Dictionary is just the book for anyone who's ever been a bit hazy about the meaning of the many terms used in art and design. Each term is explained visually and put in context, providing the reader with a clear understanding of the often mystifying language of these specialized fields. To help the reader understand and remember the meanings, each entry uses a different typeface (a history of the fonts is in the back of the book) and includes a picture in an appropriate illustration techniques. Eclectic, useful, and entertaining, The Visual Dictionary takes the complex and makes it simple.


The Visual Dictionary of Graphic Design < avabooks.ch >
Gavin Ambrose & Paul Harris


The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines.

Over 250 terms are explained and contextualised, with concise definitions accompanied by illustrations and examples taken from historical and contemporary graphic design. The dictionary covers traditional practice and process terms as well as modern terminology. It also defines a wide variety of practical terms, such as Perfect binding, Deboss and Strikethrough, as well as movements and styles including Surrealism, Psychadelia and Postmodernism.

The Visual Dictionary of Graphic Design is an invaluable reference tool that improves the reader's understanding of the professional terms applied in the world of graphic design.
Key features
A comprehensive guide for graphic design students, as well as aspiring and professional designers.
Over 250 terms used in the world of design are fully explained and illustrated.
Beautifully presented with many illustrations to provide added inspiration.
Readership: Introductory
AVA's Visual Dictionaries form our foundation reading list. These titles offer clear, comprehensive and visually informative definitions to the key terms in a discipline's vocabulary.
Each title offers a wide overview of the discipline as a whole, its history and contemporary practice. It also provides a useful reference tool throughout higher education.