Bands, Brands, & Billions: My Top 10 Rules For Making Any Busines Go Platinum

DESCRIPTION

Lou Pearlman just might be the most misunderstood entrepreneur in the world. To the people who know him best, he is a genial, generous, and gregarious business genius whose primary fault is that "he's too nice." This unpretentious son of a Flushing, N.Y., dry cleaning man is also one of the great bootstrap success stories in American business history. Yet, that is not always the public's perception, in part because Pearlman has played the role of a hard-nosed entertainment mogul to add drama to his widely acclaimed network television series Making the Band, and in part because of lawsuits that have unfairly portrayed him as "the Svengali" of the hugely successful pop groups Backstreet Boys and NSYNC. Table of Contents Acknowledgments Rule 1 Dream It and Do It! 1 Rule 2 Tune in to Opportunity 31 Rule 3 Make It Fly with Creativity 51 Rule 4 Train a Trusty Team 71 Rule 5 Rock Around the Risk 97 Rule 6 Create a Pop Brand 123 Rule 7 Dig for the Dollars 155 Rule 8 Make Everybody a Winner! 179 Rule 9 Choose Your Battles (and Your Lawyers) Wisely 203 Rule 10 Build on the Dream! 229 Index 253