Taking Your Talent To The Web: A Guide For The Transitioning Designer

DESCRIPTION

This is an explicit and detailed guide, an intelligent ?how-to? book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc. and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design. Based on a curriculum in Web communication design created in association with the Pratt Institute, this book written for active and aspiring Web designers offers a spirited discussion of understanding the Web's people, parts, and processes; and applying tools and techniques to HTML code and visual Web contents. Zeldman has been designing Web sites "since the Crimean War. TABLE OF CONTENTS Introduction 1 Pt. I WHY? Understanding the Web 3 1 Splash Screen 5 2 Designing for the Medium 13 3 Where Am I? Navigation & Interface 69 Pt. II WHO: People, Parts, and Processes 109 4 How This Web Thing Got Started 111 5 The Obligatory Glossary 123 6 What Is a Web Designer, Anyway? 135 7 Riding the Project Life Cycle 147 Pt. III HOW: Talent Applied (Tools & Techniques) 173 8 HTML, the Building Blocks of Life Itself 175 9 Visual Tools 209 10 Style Sheets for Designers 253 11 The Joy of JavaScript 285 12 Beyond Text/Pictures 327 13 Never Can Say Goodbye 387 Index 403