Advertising Photography: A StraightForward Guide To A Complex Industry
DESCRIPTION
Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel. This book is the ideal read for anyone interested in in-depth coverage of the commercial photography and advertising industry. Table of Contents Chapter 1: Getting Noticed Chapter 2: The Players Chapter 3: The Bid Chapter 4: The Re-Bid Chapter 5: When the job awards Chapter 6: On the Set Chapter 7: Post Production And Delivery Chapter 8: Fashion Photographer Chapter 9: Celebrity Photographer Chapter 10: Beauty Photographer Chapter 11: Lifestyle Photographer Chapter 12: Food Photographer Chapter 13: Product Photographer Chapter 14: Car Photographer Chapter 15: Location, Travel and Resort Photographer Chapter 16: Digital Effect Photographer Chapter 17: Stock Photographer Chapter 18: Fabulous Stories Chapter 19: The Creative Process Chapter 20: Resources
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