The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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What if charisma could be taught?

For
the first time, science and technology have taken charisma apart,
figured it out and turned it into an applied science: In controlled
laboratory experiments, researchers could raise or lower people's level
of charisma as if they were turning a dial.

What
you'll find here is practical magic: unique knowledge, drawn from a
variety of sciences, revealing what charisma really is and how it works.
You'll get both the insights and the techniques you need to apply this
knowledge. The world will become your lab, and every person you meet, a
chance to experiment.

The Charisma Myth
is a mix of fun stories, sound science, and practical tools. Cabane
takes a hard scientific approach to a heretofore mystical topic,
covering what charisma actually is, how it is learned, what its side
effects are, and how to handle them.

Goodreads Review The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism