Marketing to the Middle Class Muslim
3.72 avg rating - 40 Goodreads ratings
Rp 68.000
Hemat Rp 3.400
Rp 64.600
Judul
Marketing to the Middle Class Muslim
Penulis
No. ISBN
9786020307473
Penerbit
Tanggal terbit
Agustus - 2014
Jumlah Halaman
282
Berat
500 gr
Jenis Cover
Soft Cover
Dimensi(L x P)
-
Kategori
Marketing
Bonus
-
Text Bahasa
Indonesia ·
Stok Tidak Tersedia
DESCRIPTION
[NOTE] Buku Terbit Tanggal 14 Agustus 2014
The Six Principles of Marketing to the Middle Class Muslim
1. The Principle of Customer
Customers become more religious. They begin to search for spiritual value.
2. The Principle of Competition
Competition is about building brand persona.
3. The Principle of Positioning
Be an inclusive brand. Be an universal icon.
4. The Principle of Differentiation
Build authenticity through commitment and passion.
5. The Principle of Value Offer unique universal value.
Balance your product and spiritual benefits.
6. The Principle of Engagement
Connect your customer to each other. Build a community of messengers.
1. The Principle of Customer
Customers become more religious. They begin to search for spiritual value.
2. The Principle of Competition
Competition is about building brand persona.
3. The Principle of Positioning
Be an inclusive brand. Be an universal icon.
4. The Principle of Differentiation
Build authenticity through commitment and passion.
5. The Principle of Value Offer unique universal value.
Balance your product and spiritual benefits.
6. The Principle of Engagement
Connect your customer to each other. Build a community of messengers.
Goodreads Review Marketing to the Middle Class Muslim
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