An Analysis of Corporate Reputation
A fundamental question often raised by the public is this. DOes the reputtations of a company play an important role in generating dazzling performance?
Takes at face value, this seens to be a simple querry. However, specific research is required before we can make a valid response. Through a series of in-deptj studies, this book reaches the conclusion that corporate reputation does indeed have a possitive influence on the performance of public companies in lndonesia.
The factors that shape corporate reputation are:
- social responsibilities
- CEO reputation
- Corporate government
- Accounting measures
This book also describes important findings that public companies, capital market suppport institutions and the public need to be aware of. The findings concerned not only corporate reputation with performance on the capital market, but also shrow how the factors that shape corporate reputation...